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Data is not just numbers.

It's opportunity.

1/9/20251 min read

Recently, we participated in a discussion where we talked about how data can transform marketing strategies.

Many believe that data is merely statistics. However, in reality, it represents signals that can fundamentally change problem-solving approaches.

Here's what's important to remember:

  1. Data provides an opportunity to expand access and utilization through collaboration.

  2. It's crucial to understand which signals are truly important for your strategy.

  3. Data can be dangerous if used incorrectly.

How do you use data in your work? Share your thoughts.