28 Days Latter

Familiar with the "death" cycle of a brilliant marketing idea?

1. Day 1: At the meeting, your team comes up with a brilliant hypothesis. Everyone is enthusiastic.

2. Day 2: To test it, you need a report. You assign the task to the analysts.

3. Day 4: The analysts respond that they're overloaded and place the task in a queue.

4. Day 10: You receive the report. But it's not quite what was needed. Clarifications are required.

5. Day 14: You receive the final report. But the market situation has already changed, the idea has lost its relevance, and the team has lost enthusiasm.

The problem isn't with the analysts. They're heroes, buried in routine. The problem is in the process itself. In the barrier between the business user and the data.

How much money does a company lose on each such "dead" idea?

#DataDrivenMarketing #MarketingAnalytics #CMO #BigData #BusinessIntelligence